Strategic Communication Skills

Clear Messages for Better Public Service

This dummy course helps participants plan, write, and deliver clear messages for public sector audiences. It introduces practical communication tools, audience analysis techniques, and simple approaches for presenting ideas with confidence across meetings, reports, and service interactions.

Registration Requirements

Open to employees who need to strengthen written, verbal, and presentation communication skills.

Completion Requirements

Attend at least 80% of the total course hours.
Complete the practical communication exercises and final presentation.

Course Language

Arabic and English support materials.

Duration

Course duration: 3 training days, equivalent to 18 learning hours.
Course timing: from 9:00 AM to 1:00 PM.

Course Cost

BHD 120.

Assessment Methods

The assessment methods in the course are as follows:

Drafting a short message plan for a dummy workplace scenario.
Delivering a brief individual presentation and receiving facilitator feedback.

Course Content

The course consists of the following modules:

Message Planning: Participants learn how to define the purpose, audience, key message, and desired outcome before preparing communication materials.
Writing for Clarity: This module covers plain language, structure, tone, and editing techniques for emails, briefs, and service updates.
Presentation Basics: Participants practice organizing talking points, using visual support, and answering questions confidently.
Workplace Scenarios: The course closes with practical dummy scenarios that help participants apply communication tools in realistic public sector contexts.